Choosing the Right Staff – Agency v Freelance

Welcome the Caliber blog! Here you will find pearls of wisdom so generously shared by Annette Roberts, Caliber’s illustrious founder and director, and leading expert in all things promotional. Experiential marketing is fast becoming the most effective way to engage one on one with your target market so it is vital for your campaigns success to get it right.

Choosing the Right Staff – Personal Attributes

So you’ve decided to go with an agency – good choice! (You’ve decided to go with Caliber? Even better!) Within each agency is a scope of talent with different attributes and abilities, the key is to find the ones best matched to your brand. Age Appropriate